So you have your home study, you’ve connected with an agency or attorney that fits
your needs perfectly and you have an amazing adoption profile ready to go! But
what’s next? Where do you even begin with your adoption outreach?? Here are a
few frequently asked questions that will help you get on the path for adoption
outreach success!
Does all of my outreach need to be online?
Not at all! A lot of outreach is done within your community and via word-of- mouth.
Some folks will use flyers or business cards and leave them at their local coffee
shops, taverns, churches, teen centers, or community centers. Once you start looking
there are lots of places to share outreach materials! We always suggest you ask
permission first of course.
How will expectant parents considering adoption find me and my website?
The outreach specialists at Hopefully Parents suggest using ‘brand consistency’ to make you easier to find. Here are a few ways to stay ‘brand consistent’.
- Use the same photo for your for all of your social media accounts.
- When you create your social media account names make them all be the same ex: MarioMariaAdopt for your name on your Facebook community page, your adoption Instagram account and your adoption Twitter account.
- Enlist your support community! Ask a select group of family and friends to be your biggest fans- on social media that is! Have then share your website and social media accounts, encourage them to comment and reply to your posts and even to distribute outreach cards for you!
How do you use Facebook for outreach?
Facebook and other social media platforms like Instagram & Twitter are great way to develop a community to support your adoption journey. Ask your friends & family to be active in sharing your social media pages with their contacts.
Your Facebook page creates an instant access into your life. Someone viewing your social media feed can learn more about you than they can by viewing your profile. Your newsfeed is sort of like a diary of your lives!
Is it legal to use Facebook ads for outreach?
We always suggest you to ask your attorney or agency first to make sure that you are allowed to advertise on Facebook. Your attorney or agency will know If you state allows advertising our just outreach posts through Facebook.
What can I do with extra profiles- mail them to people or ??
If you have a team of people who are helping you with your outreach (family, friends, & coworkers) you can give them a profile to have on hand. This way, if Aunt Amelia from out of state comes into contact with an individual who is considering adoption, she has your booklet of photos and text to share.
What are inexpensive and easy ways to spread the word?
Social media is the best way to spread the word for free. It is free to sign up and can become easier over time after you use it more and more!
What's been most effective tool in outreach?
This would be based on the individual that doing the outreach and their comfort level. There is not one social media site or website that works better than the other. We suggest finding one that you like to use and continue to update your content through posting photos, videos, and connecting with groups on the social media site as well.